The ROI of Controlled AI.
AI in content promises speed. Enterprise organizations also need control—over brands, markets, systems, and approvals. At DMEXCO 2026, we’ll show how the two go hand in hand: speed through control. And how you can make the return on that investment visible.
Why We're Here
Most content teams are currently facing the same dilemma: AI is expected to produce more content faster, while at the same time, demands for governance, brand and legal compliance, and multi-market and multi-brand capabilities are increasing.
That’s why, at DMEXCO, we’re turning the AI question on its head. Not “How much content does AI generate?”, but: What does controlled AI really deliver—and how do you measure it?
What to Expect at the Booth
See firsthand how controlled AI works in content creation. Check out the AI Suite in action: Content, Analyze, Image, and API Assistants with curated prompts, your choice of LLM, and the rule that makes all the difference: Nothing goes live without editorial approval.
Calculate your ROI. At our booth, you can use our ROI calculator to run through your own scenario—instead of settling for generic promises.
Let's get right to the point. Whether it's re-platforming, multi-brand consolidation, or the move toward a headless architecture—all without losing editorial control. Bring your specific use case. We'll talk about your reality, not just slides.
If governance becomes too strict, teams will work around it. If it becomes too lax, the brand suffers. This is exactly where FirstSpirit comes in: managing complexity.
Who the DMEXCO Talks Are Intended For
FirstSpirit is built for enterprise organizations facing genuine content complexity: multiple sites, brands, languages, and markets, often under simultaneous pressure from governance and AI.
This conversation becomes relevant if you are responsible for:
- Digital & Marketing – Launch new touchpoints without having to start a new CMS project every time.
- IT & Architecture – Headless flexibility (REST/GraphQL, framework-agnostic), without IT becoming a bottleneck for every campaign.
- Governance, Security & Brand – Workflows, granular permissions/roles, auditability, ISO/IEC 27001, and TISAX as the foundation for the controlled use of AI.
Before the Trade Show: Webinar on "The ROI of Controlled AI"
Don't want to wait until DMEXCO? In our webinar on September 1, we'll dive into the ROI question ahead of the event—with Dr. Timo Klattenhoff & René Voß (FirstSpirit) and Frank Mühlenbeck (contentmanager.de).
Our Partners – Your Local Value-Added Service
At our booth, we’ll be welcoming leading solution and technology partners who will share their expertise and demonstrate how their services and tools work seamlessly with FirstSpirit:
Talk to us about the ROI of your AI—verified, substantiated, and calculated specifically for your situation.
Space for in-depth discussions at the booth is limited. Reserve your slot in advance so you can dedicate your time at the trade show entirely to your topic.
Book a meeting at the booth!
FirstSpirit – A rezolve.ai solution · Your CMS to own AI.